In May of 2025, Brian Babinec Media provided cinematography and editing services on a campaign for Seattle Strong Coffee Company as they began a fight to keep their company’s trademark. At the time, Nestlé had recently sought to cancel Seattle Strong’s trademark, claiming it infringes on its rights for Seattle’s Best.

Working alongside director Diego Portillo, BB Media helped produce two short documentaries for Seattle Strong’s GoFundMe campaign to support their legal efforts. One video raised awareness about the GoFundMe, and the other, shown here, tells Seattle Strong’s brand origin story as a UW business class project turned startup.

DIRECTOR: Diego Portillo / Boom Media
DP / EDITOR: Brian Babinec / BB Media
CLIENT: Seattle Strong Coffee Co. / Evan Oeflein